Direct Marketing Association of Northern California

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Luncheon FREE

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EVENT REGISTRATION
Oct 19 - Burlingame

Online Reg
 
Luncheon & Speaker


  SEO Fundamentals Workshop

  Advanced SEO Workshop


DMAnc Info

For more information
call or email
Laurie Beasley, President,
408-782-0046 x21


www.dmanc.org

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October 16 - 18

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Wednesday, October 19   ‒   Luncheon and Workshops

Account Based Marketing and the
Keys to Sales & Marketing Success


Plus 2 Workshops:
 Search Engine Optimization Fundamentals
 Advanced Search Engine Optimization

Speaker:
      Lisa Ames, VP, Demand Generation, Demandbase

Join us for our upcoming luncheon, where we will be joined by Lisa Ames, Vice President, Demand Generation, Demandbase, who will be discussing account based marketing. Following the luncheon we will be having two afternoon workshops on Search Engine Optimization:
SEO Fundamentals and Advanced SEO.

Special offer: If you join the DMAnc today, you will be able to attend this luncheon session at no charge, plus enjoy a $50 discount on workshops.

Luncheon Seminar

84% of B2B marketers today say that Account-Based Marketing (ABM) delivers higher ROI than any other marketing approach. Whether you’ve just heard about ABM recently or are already off to a running start, the most critical component of your approach is aligning your Sales & Marketing teams. It’s the one thing you have to get right to be successful, and also the one thing that will pay dividends for years to come.

But how do you begin? In this session, Lisa Ames, VP of Demand Generation at Demandbase, will provide strategic and practical guidance to get you off on the right foot, including actionable insights on:
  • You’ll get the ABM shortcut checklist to best practices
  • Learn how to establish philosophical and operation alignment across teams to save time
  • See how to select, build, brand and maintain your target account list
  • Find out how you can connect your marketing campaigns to business outcomes with the right metrics
  • See examples of reporting with an ABM lens in Salesforce.com
  • Case studies on companies using ABM to boost sales in their target accounts
Join Today Offer

EVENT DETAILS

Wed, Oct 19 ‒ Burlingame

Location:
  Crowne Plaza Hotel
  1177 Airport Blvd, Burlingame, CA 94010
  (650) 342-9200
  Directions
  The DMAnc reserves the right to change location
  and will notify all registrants if a change occurs.


Time:
11:30-12:00 Registration & Networking
12:00-2:00 Luncheon & Speaker
2:30-4:30 SEO Fundamentals Wksp
4:45-6:45 Advanced SEO Wksp

Cost:  Join Today
1 year membership   $150
Bonus: Attend This Month’s Lunch Free When You Join the DMAnc

Cost: Luncheon & Speaker
DMAnc Member:
non-Member:
Student/Teacher:
$55
$75
$45
Register for Luncheon

Cost:  Each Certification Workshop
DMAnc Member:
non-Member:
$200
$250
Register ‒ SEO Fundamentals
Register ‒ Advanced SEO

Membership Status
If you do not have a current membership, the non-member rate will be charged.

Cancellation Policy
Email us at ; you will receive a refund up until 48 hours prior to the event. No-shows will be billed.

Post-Luncheon Workshops

After the luncheon we will be offering two fabulous workshops in partnership with the Online Marketing Institute. You can take the workshops ala carte, or as part of a certificate in online marketing. They are practical and tactical, with step-by-step instruction and integrated case studies.

2:30 ‒ 4:30 PM
Search Engine Optimization Fundamentals:

How to Build a Solid and Search-Friendly Site


Instructor:
John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct and Online Marketing

Google, Bing and Yahoo! Have all pushed the boundaries of how they look at websites in order to give the most relevant results. But they have also stood by a set of core areas that they continue to look for on a website. By understanding what the engines are looking for, you can optimize your site to deliver it, and you will have a solid foundation for future search success.

4:45 ‒ 6:45 PM
Advanced Search Engine Optimization:

Beating Your Competition in a Constantly Changing Search Landscape


Instructor:
John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct and Online Marketing

The landscape for search engine marketing is constantly changing and requires sophisticated techniques to beat your competitors and achieve your marketing goals. As search engine marketing moves away from the old keyword centric paradigm, new approaches need to be laid out to aid in your site’s visibility.

For additional information on our workshops and the Online Marketing Certification program, click here.

Register for the October Luncheon Today

    Luncheon Meeting Add Event to Calendar


Register for the October Workshops Today

    DMAnc Member ($200)
    DMAnc Non-Member ($250)

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